Summer Cafe for “Etaj” restaurant
Concept development and design solution. Moscow, Russia - 2015
As part of the project for updating “Etaj” restaurants chain, in line with it’s branding, we have developed a concept and design solution for “Etaj” summer cafes.
The process of finding the solution for summer cafe was based on the previously developed concept of the interiors for the renewed brand, as well as on the restrictions proposed by the recent law on accommodating of seasonal cafes in the Moscow city.
The end result is an environment which utilizes the lightweight metal structures, covered with large panels of ceramic tiles – simulating the texture of concrete and creating the impression of a heavy concrete structure, but in fact, being easily dissembled and meeting all the requirements of the law. This U-shaped structure, along with its decorative function, features as a space-zoning tool, providing support for the wooden girders that are holding the tent over the guest’s landing zone.
We had located the bar by the entrance of the summer cafe, followed by two guest areas: “soft” – with sofas, and “dining” – with tables and chairs. Additionally, the development included the design of the seats – consisting of large and small tables with chairs, sofas, armchairs and bar stools – both for the summer cafes, as well as for the “Etaj” restaurants chain.
The isolation of the summer cafe from the traffic and pedestrian zones is carried out through the use of light metal frames decorated with plants – forming a single green wall around the cafe. The green wall perfectly harmonizes with the lawn on which the structure is located and corresponds strongly with the concept of combining various urban textures in the interior of “Etaj” restaurants, complimented with concrete, wood, textiles and glass.
Aghasi Kntekhtsyan – Project Management / Design
Rafael Bostanjyan – Design
Philip Repin – Design
Vadim Tischenko – Graphic design
Alexey Kavtaradze – Technical Documentation